United by a common set of values

We are a leading development partner for the mobility of the future and turn customer visions into reality. PSW also has a unique identity as an employer. Find out what makes us special and what drives us forward!

“A logo is only any good if you can scratch it in the sand with your big toe.” This quote comes from the typographer Kurt Weidemann. Here he wanted to express that simple design can develop great symbolic power and stay in the mind of the viewer. This is exactly what the Head & Heart logo does, which PSW uses to sum up its entrepreneurial focus. It conveys the essence of PSW in a profound yet simple way. The rational dimension of our strategic orientation – the head – is supplemented by emotional aspects – the heart. “The interaction of corporate and brand strategy describes what we as PSW want to achieve and how we want to go about it. Our consistent focus on the PSW strategy creates an optimal starting point for the future economic success of our company,” says Matthias Pfister, Chairman of the Board.

Our identity in one word: realisation

Our vision is to be the leading development partner for the mobility of the future. The brand strategy shows how PSW acts as a company to achieve this goal. “In addition to our claim to make mobility visions a reality, the brand strategy also describes the character of PSW. We are strong in implementation, we are visionary and efficient. If you want to sum up the core of the brand in one word, PSW as a company stands for ‘realisation’,” says Sascha Hattemer, Board Member for Personnel, Legal and Organization.

But what exactly does realisation mean? Matthias Bauer, Head of Human Resources, explains: “Realization means that we implement the requirements of our customers in the best possible way and literally get them on the road. For example, we succeeded in doing this together with AUDI AG with the Audi e-tron GT. As a 100 percent subsidiary, we have taken on important vehicle development activities and, together with Audi, have realised the all-electric Gran Turismo.”

The people behind the brand

Our customers are very important to the success of the company. But who makes this success possible? It’s the employees who give their best every day! How PSW is perceived mainly depends on them. But what drives them personally? What does each individual at PSW stand for and what defines our culture? In order to answer these questions, various workshops were held with numerous employees and managers. The goal: “Together with our colleagues, we worked out what makes PSW stand out as a team, what unites us despite all our diversity, and what is our common denominator,” says Dawid Kacprzak, coordinator for communication at PSW.

Sascha Hattemer sums up the result of the workshops: “In short, the employee facet of our brand strategy is: We make tomorrow possible by acting boldly together, with sustained curiosity and with a hands-on, purposeful approach. This is exactly how I have got to know and appreciate our employees at PSW.”

Everyone who works at PSW can enjoy an open-minded collaborative culture. Experts from a total of 23 nations work at the company. We value different approaches and new ideas. This is how we motivate each other and at the same time create a climate of cooperation based on trust. In addition, we know the market, challenge the status quo and continuously broaden our horizons. If you want to help shape the mobility of the future, you have to keep up with the latest developments. We complete our sense of togetherness and our curiosity by focusing on what’s essential in order to efficiently implement topics.

 “Head & Heart: The corporate strategy points us in the right direction, the brand strategy describes our actions along the way and the new employee facet sums up our daily behaviour,” says Sascha Hattemer. “I am very proud of everyone involved who have helped make PSW's identity so tangible by completing the symbiosis of corporate and brand strategy.”